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Built to close the gap.
We saw entrepreneurs struggling to find reliable, affordable growth partners. So we became one.
It started with a question we kept hearing.
New Up Trend was born from a pattern we couldn’t ignore. Working inside a business setup company, we met entrepreneur after entrepreneur with a bold idea and a brand-new licence — yet nowhere dependable to turn for the website, the brand or the marketing that would bring it to life. Quality agencies were priced for corporations; affordable ones were hit-and-miss.
In 2019, we set out to close that gap. We built New Up Trend to give every business owner access to powerful branding, marketing and digital solutions — crafted with agency-level care, and priced for the real world.
We began in Kochi, Kerala. Demand soon carried us to Dubai, then to Palakkad, Kozhikode and Bengaluru — each new city served with the same trust and attention to detail that defined our very first project. Today, more than 80 clients rely on us to sharpen their brand, grow their digital visibility and turn audiences into loyal customers.
From one city to five.
The beginning
New Up Trend opens in Kochi with one mission: make professional branding and digital growth affordable for every entrepreneur.
Crossing borders
Our first international hub brings the same value-driven model to start-ups and SMEs across the UAE.
Closer to our clients
A new studio in Palakkad lets us serve Kerala’s fast-growing businesses face to face.
Reaching further
New teams in Kozhikode and India’s tech capital broaden our talent and our reach.
80+ brands and rising
Twelve specialist services, five cities and one promise — innovate, market and scale with our clients.
Mission, vision & values.
Our Mission
To deliver powerful branding, marketing and digital solutions at a cost every business owner can afford — without compromising on quality.
Our Vision
To be the most trusted growth partner for entrepreneurs across India and the Gulf, helping every brand we touch reach its full potential.
Our Values
Honesty in every quote, creativity in every idea, accountability for every result — and genuine care for the businesses we serve.
The partner we wished existed — so we built it.
We understand new businesses because we started right beside them. That perspective shapes how we plan, price and deliver every project.
- Entrepreneur-first thinkingSolutions sized for your stage, not an agency’s retainer target.
- Full-stack capabilityBrand, marketing, web, apps, cloud and security from one accountable team.
- Multi-market experienceInsight into audiences across Kerala, Karnataka and the UAE.
- Long-term partnershipWe stay with you after launch to optimise, support and scale.
Meet our leadership team.
The minds and hands that keep New Up Trend growing — across strategy, operations and technology.
John Antony
Managing DirectorLeads New Up Trend's overall vision and growth strategy, steering the company across markets in India and the UAE.
Riya Maria
Executive DirectorDrives client relationships and business operations, ensuring every project delivers the quality and outcomes clients expect.
Edwin Binoj
Chief Executive OfficerOversees all business units and defines the strategic roadmap, translating vision into measurable growth for clients and the company.
Shibu Thomas
IT & Operations LeadArchitects and manages all digital infrastructure, client platforms and internal systems — keeping every project running smoothly and securely.
Let’s write your growth story next.
Tell us where you want your business to go. We’ll map the branding, marketing and technology to get you there — on a budget that makes sense.